Starting this month, Canadians will be able to register their phone numbers on a national do-not-call list, but they may find telemarketing calls replaced by junk mail and spam.
There are also telemarketing exemptions, which includes:
- Registered charities seeking donations.
- Newspapers looking for subscriptions.
- Political parties and their candidates.
- Companies that have an existing business relationship with a consumer within the previous 18 months.
- Organizations directing calls and faxes to businesses.
Canadians who don't want to receive marketing calls from a company with whom they have a relationship can ask to be put on the firm's internal do-not-call list. This would mean the company cannot call you for up to three years, even though it has a technical exemption from the do-not-call list.
When the U.S. do-not-call registry came into effect, 30 per cent of nearly $2 billion spent on telemarketing moved into direct mailing and traditional media advertising.